When smaller start-ups do well, they attract the attention of larger companies. Yet have we seen that potential realized?

Van Staal reels weren’t perfect and they had room for improvement. Since Van Staal was acquired by Pure Fishing, we’re yet to see any significant development. Van Staal has brilliant, unique performance reels. I’ll just note the Van Staal story to illustrate potential here. I could wax on for pages about this, but this is a fishing article, not a deep dive into the corporatization of fishing. Trickshop, set them apart from competitors.ġ3 Fishing is supplying a good fishing kit, and its identity (brand) is quite appealing to a new breed of performance-focused anglers.īut how will a possibly fluid company status, with buyouts, acquisitions, and takeovers, impact the product and, therefore, the end-user? This might be an easy enough question to answer superficially but is better suited to a college thesis for marketing students.įor our purposes we can rephrase the question Is 13 Fishing just brand perception and marketing gloss, or is there substance in their product?Ĭlearly, 13 fishing has thought hard about its target and they’re managing consumer perceptions to a point where they have already carved a unique identity, and are growing in market presence.Īll aspects of the branding speak to sleek, aesthetic, technologically advanced products.Ĭustomer involvement, and unique product customization options, I.E. 13 Fishing Freefall Carbon - Inline Ice Fishing Reels 13 Fishing KALON C 40 - Best Spinning Reel 13 Fishing CONCEPT Z SLD - Best Innovation 13 Fishing SOURCE K - Best Budget Spinning Reel 13 Fishing Concept A3 GEN II - Best Baitcaster

13 fishing fall carbon